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Partnership
At DeMers Programming, we believe media consultants should strive to become partners
with their clients. Specifically, the consultant's role is to work closely with
the client station's management team, serving as an objective advisor and creative
catalyst. We're proud of our reputation as "real nuts & bolts programmers." Our
attention to detail plays a critical role in giving clients the competitive edge.
At DeMers Programming we believe in using our extensive experience to develop a
localized strategy for addressing specific station objectives.
Team Consulting
Our company is built upon a team philosophy, with the consultants acting as
sounding boards for one another. This internal sharing of information and ideas
provides us with the inspiration for a unique service concept -- Team Consulting.
Other consulting firms provide clients with a single contact who attempts to
handle all of their station's needs. DeMers Programming's special partnership with
clients provides both a Primary and Secondary advisor for each radio station.
There are 2 major advantages for DeMers clients:
- The collaborative process brings maximum creative and analytical
power to each client's specific situation
- Clients can depend on having an informed advisor available whenever
critical needs arise.
Solutions
- Market Visits
- Competitive Analysis
- Product Maintenance
- Formatics
- Stationality
- Creative Benchmarks
- Promotional Tactics
- Marketing Strategies
- Personality Management
- Managerial Development
- Research Strategies
- Research/Ratings Analysis
Experience
DeMers Programming has played a central role in the growth and development of more
than 100 radio stations since the company's inception in 1986. DeMers consultants
share their expertise in a variety of formats including Mainstream Rock, Active
Rock, Classic Rock, Classic Hits and Alternative.
DeMers clients benefit from more than seven decades of "hands-on" programming
experience. Each DeMers consultant provides a personalized, involved approach to
programming and marketing.
DeMers Programming is operated by broadcasters who are at the forefront of contemporary
programming. Alex DeMers, Peter Smith and Jeff Murphy all bring the benefit of many
years of successful Programming and Marketing experience to their client stations.
DeMers Programming recommendations are based on research, experience and, most importantly,
local market needs. Clients in markets from #1 (New York) to #256 (Bismarck, ND)
have all experienced significant ratings and revenue growth as a result of their
affiliation with DeMers Programming.
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